Once upon a time, on a beautiful day in the wild, one man thought that growing crops for food could solve the unpredictable nature of picking berries and hunting. He convinced his tribesmen of the need and farming was born. Thus, man progressed from being a food gatherer to a food grower. Now, he had more time for himself - to think and to develop his skills. He looked for other specialisations and the human civilisation took a new turn here on.
Today, science tells us that human brains started developing faster from the time we ate cooked food. Life changed, everything progressed and food became the cente of all celebrations mankind has ever known. Be it birth, the end of war, festivals or whatever, feasts became a part of our folklore. The story of food is the story of man. And the story of man's progress. So, never compromising on food is an attitude that many of us share. Upper crust is a celebration for those wonderful souls.